The Real Money in AI Isn't Where You Think
Jonathan Loretto, Non-Executive Director, with Viktor Bronzović
Permanent owners ofthe architecture of commerce.
Xyra Group Holdings is a London-based holding company that acquires profitable, founder-owned and corporate businesses across the layers of modern commerce, keeps their people and their brands, runs each to one financial and operating discipline, and does not sell. Xyra Group is a disciplined consolidator.
Who the Group is here for
Three kinds of visitor. One standard.
Business owners
A permanent home for the business you built. Discretion from the first conversation, a decision in writing within weeks, and your people, your name, and your customers respected after completion.
How the Group buysAdvisers and intermediaries
A buyer that reads what you send, answers by return, and completes what it agrees. The buy box is published; if a mandate fits it, the Group will say so within days.
Working with the GroupLenders and capital partners
Friendly financing for businesses – be it debt, equity, mezzanine, quasi-equity, or a friendly vendor instrument.
The Group for capital partnersThe mandate
Profitable, founder-owned, and part of the architecture of commerce.
Commerce has ceased to be a retail activity and has become a stack: the brands that sell; the software, marketing, fulfilment, and payments that serve them; the telecommunications that carry them; the security that protects them; the robotics that move their goods; and the data centres and connectivity on which all of it runs. Each layer is a fragmented, founder-owned, profitable industry in its own right, and nobody owns the stack. The Group acquires across it, one profitable business at a time, in the order in which each layer becomes bankable on the demand the Group already owns.
| Kind of business | Profitable, founder-owned, or corporate-owned businesses, with a second line of management and a customer base that returns |
|---|---|
| Size | Revenue from £5m, with no ceiling; verified EBITDA of £1m or more |
| Sectors | Commerce operators, commerce software, marketing and retail media, fulfilment, cybersecurity services, telecommunications, and recruitment now; payments, robotics, data centres, satellite communications, and orbital data as the Group’s platform matures |
| Geography | Europe and the Americas now; the Middle East and Asia to follow |
| Control | The whole business, a majority joint venture, or a partnership with a right of first offer |
Our Strategic Partners
Counterparties of standing on every transaction.
The model
A holding company, not a fund and not an aggregator.
- Xyra Group Holdings One financial and operating discipline, one Board, one treasury; the owner that does not sell.
- Commerce operators The brands that sell: owned customers and first-party data, the captive demand for every other layer.
- Commerce software The storefront, checkout, and operations tooling every operator runs on.
- Marketing and retail media A brand's largest variable cost; brought inside, it becomes margin and data.
- Fulfilment The physical layer of every order, priced on volume the Group itself supplies.
- Cybersecurity services Protection for every checkout in the Group.
- Telecommunications The connectivity that carries Group traffic.
- Recruitment Hiring for the Group's own businesses at cost.
- Automation and infrastructure Payments, robotics, data centres, and satellite and orbital data, entered by partnership and owned once the Group is its own anchor tenant.
Each business the Group acquires keeps its name and its team, moves onto one financial and operating discipline within a hundred days, and becomes the supplier and the customer of the others. Touch a business to see its place.
The approach
Verified earnings over forecasts. Debt the business can carry. Discretion as discipline.
Discretion
Every conversation begins between a founder and a principal, under confidentiality, without an auction and without theatre. Staff, customers, and suppliers learn of a transaction when the owner decides they should.
Evidence
The Group prices what a business has done, on verified trailing earnings and cohort data, and pays for growth only as it arrives. Nothing is renegotiated after the letter of intent except for a matter the diligence uncovers.
Decision
A letter of intent within ten working days of access to the data room. A written answer, with reasons, whether it is yes or no.
Permanence
The Group acquires to hold. There is no fund life, no exit clock, and no obligation to sell. Management that wishes to stay, stays; a name that has earned its standing keeps it.
- 1. Conversation (Within ten days) A confidential conversation between the owner and a principal.
- 2. Information (As supplied) A confidentiality agreement; three years of accounts, management information, and cohort data.
- 3. Letter of intent (Ten working days) Price, structure, and timetable in writing; the terms do not move afterwards.
- 4. Diligence (Sixty days) Quality of earnings, legal, tax, cyber, and background checks, under exclusivity.
- 5. Agreement (Negotiated once) Warranties, a locked-box price, a retention, and restrictive covenants.
- 6. Completion (Day one) Cash at completion; treasury control; the first hundred days begin the same morning.
From the first conversation to completion in six stages, each with a timetable and an undertaking from the Group. Touch a stage to see what happens in it.
The Leadership Team
Built by operators, governed by a non-executive majority.
Chairman, Vice Chairman, and Principal Founder
Executive Team
Non-Executive Directors
In conversation
The Xyra Group Podcast.
Conversations with the people who build and finance commerce: founders, operators, and financiers on how a business is built, run, bought, and kept. Every conversation ends with the same question: what is your one piece of advice to the entrepreneurs watching?
Pandora Co-Founder Unfiltered: From $5B Revenues to Corporate Insolvency & The Ultimate $1B Battle
Jesper Nielsen, co-founder of Pandora
The Future of E-commerce Acquisitions
John Hefter, co-founder of Thrasio and Non-Executive Director, with Viktor Bronzović
Xyra Group: Who We Are & Where We're Going
Sheikh Lutfi Talib, Manvedeep Singh, and Viktor Bronzović
Contact
Every enquiry is read by a principal.
Whether you own a business, act for one, or finance them, the conversation begins in confidence and continues in writing. The Group replies within two working days.