The Rise of Voice Commerce - The Next Frontier in AI-Enabled Shopping
At Xyra Group, we maintain that the most decisive opportunities lie where commerce and intelligence intersect. One of today’s fastest-growing trends is voice commerce (or “v-commerce”) – shopping via spoken commands and AI assistants.
While much emphasis has been on chatbots or agentic interfaces, the voice channel offers a distinct, often underappreciated vector for growth, especially as devices proliferate and conversational AI becomes more humanlike.
Why Voice Commerce Matters Now
The voice commerce market is projected to reach ~ USD 150.34 billion in 2025, growing at a CAGR of ~28.7 %.
Voice assistants are increasingly used to complete purchases, not just search or information tasks.
Consumers already expect convenience in emerging channels. Voice removes screen friction and accelerates decision time.
The architecture of commerce is shifting: headless commerce is converging with voice experiences, letting brands serve voice, web, apps, and in-device shopping from the same commerce backend.
Sources: Shero Commerce , The Business Research Company & Cloudflight
Strategic Implications for Xyra & Portfolio Brands
Voice-Optimised Product Catalogs
Ensure your product metadata is voice-friendly: natural language tags, succinct descriptions, question-answer pairs, and canonical voice queries. This helps AI assistants understand your offerings more precisely.Commerce Backend Must Be Multi-Modal Ready
A headless / API-first commerce infrastructure is no longer optional – it’s foundational. Brands must support voice, chat, AR, and web channels from a unified backend.Conversational Flow Design is Key
Voice commerce demands new UX paradigms. Instead of “Add to Cart → Checkout,” flows must be designed as dialogues: “Do you want to add X to your cart?” → “Would you like express checkout using stored card?”Privacy, Trust & Confirmation
Voice shopping raises security and trust questions. Voice fraud, misheard commands, or accidental purchases must be anticipated with fallback confirmations and safety nets.Pilot Small, Scale Fast
Begin voice commerce pilots on high-conversion SKUs or consumables. Measure uplift, error rates, and consumer adoption before full rollout.
What We Are Watching
Expansion of voice commerce into B2B use cases (reordering supplies, voice procurement)
Integration of agentic checkout over voice (AI speaks, confirms, and transacts)
Partnerships between commerce platforms and voice/assistant providers
Local/regional voice models that understand accent, language, and colloquialisms