Xyra Group is proud to announce the appointment of Johnathan Hefter as Vice-Chairman of the Board, marking a pivotal step in the Group’s global expansion across e-commerce, technology, and AI-driven acquisitions.

As a founder of Thrasio, Johnathan witnessed first-hand the transformation of a four-person team into a 1,500-strong global powerhouse, now recognized as one of the most successful and influential companies in the e-commerce roll-up space. His unique blend of strategic vision, creative problem solving, and operational execution has positioned him as one of the leading minds in modern commerce consolidation.

An accomplished Chief Strategy Officer, Johnathan brings a distinguished track record of driving large-scale growth and innovation across dynamic global markets. He has crafted and executed strategic roadmaps that have enabled over 200 international business acquisitions, catalyzing the integration and development of more than $1 billion in annual revenue.

Throughout his career, Johnathan has demonstrated exceptional ability in:

• Strategic acquisition leadership, identifying multimillion-dollar growth opportunities and executing cross-border integrations.

• Innovation and product development, launching and rebranding market-leading products that addressed hidden demand blind spots and extended product life cycles.

• Executive leadership and collaboration, guiding cross-functional teams and stakeholders to secure and scale over 230 e-commerce brands worldwide.

During his tenure at Thrasio, Johnathan architected and executed a comprehensive acquisition strategy that reshaped the industry – enabling the company to acquire, develop, and integrate over $1 billion in revenue within just three years. His deep understanding of operational scalability, brand positioning, and data-driven decision making continues to set benchmarks for excellence across the global M&A landscape.

Now, as Vice-Chairman of Xyra Group, Johnathan will work closely with Chairman Manav Singh, Chief Executive Officer Viktor Bronzović, and the Board of Directors to steer Xyra’s strategic initiatives, acquisitions, and global expansion efforts. His appointment reinforces the Group’s commitment to assembling world-class leadership to drive innovation and value creation at scale.

“Johnathan embodies the strategic brilliance and operational precision that define Xyra Group’s leadership ethos,” said Viktor Bronzović, Chief Executive Officer of Xyra Group. “His unmatched experience in scaling Thrasio and executing over 300 acquisitions makes him a cornerstone of our mission to build a global investment powerhouse.”

About Xyra Group

Xyra Group is a London-based investment consortium focused on acquiring, scaling, and integrating e-commerce, SaaS, and technology businesses worldwide. Backed by a board with over $30 billion in transactional experience, Xyra Group is redefining the future of digital commerce through strategic acquisitions, AI-driven optimization, and long-term value creation. If you wish to sell your business kindly reach out by clicking the “Contact Us” button.