Xyra

About Us Overview

Learn about who Xyra Group are,
our people, culture, commitments, and much more

About Us Overview

Learn about who Xyra Group are, our people, culture, commitments, and much more

Our Global Leadership

Xyra Group is led globally by world class business professionals. 

We have come together to tackle these problems by acquisition: The global e-commerce and technology market is growing rapidly due to advancements in technology and customer demands. As of March 2025, the e-commerce and technology market continues to exhibit robust growth and dynamic shifts across various regions and sectors. However, business owners face many challenges in markets; such as being price and service competitive, maintaining high management standards, employing committed workforce, ensuring compliance with changing regulations, and introducing new technologies into their business. 

Our Mission

Our mission is to build a bespoke community-centric structure, that will be a catalyst for change in the provision of e-commerce and technology. Our aim is for customers to always feel well cared for, not transactional.

Our Mission

Our mission is to build a bespoke community-centric structure, that will be a catalyst for change in the provision of e-commerce and technology. Our aim is for customers to always feel well cared for, not transactional.

Our Vision

At Xyra Group, our vision is to become the leading partner for the next generation of e-commerce and technology brands; unearthing value where others overlook it, and scaling digital businesses with precision, purpose, and long-term perspective. We believe the future of commerce belongs to agile, customer-centric brands that marry data with creativity. We are building a portfolio that reflects this belief. Our approach combines deep operational expertise, disciplined investment strategy, and a founder-friendly philosophy to unlock compounding value over time. For our investors, this means access to a high-growth, cash-generative asset class; with the stability of infrastructure, the upside of innovation, and the stewardship of a team that has built and exited businesses before. We are not chasing trends; we are shaping the future of e-commerce, one exceptional brand at a time.

Our Vision

At Xyra Group, our vision is to become the leading partner for the next generation of e-commerce and technology brands; unearthing value where others overlook it, and scaling digital businesses with precision, purpose, and long-term perspective. We believe the future of commerce belongs to agile, customer-centric brands that marry data with creativity. We are building a portfolio that reflects this belief. Our approach combines deep operational expertise, disciplined investment strategy, and a founder-friendly philosophy to unlock compounding value over time. For our investors, this means access to a high-growth, cash-generative asset class; with the stability of infrastructure, the upside of innovation, and the stewardship of a team that has built and exited businesses before. We are not chasing trends; we are shaping the future of e-commerce, one exceptional brand at a time.

Our Purpose

At Xyra Group, our purpose is to empower the next generation of e-commerce excellence by acquiring, nurturing, and scaling customer-centric digital brands with precision, insight, and integrity. We exist to unlock value where others see only transactions; building enduring, high-growth ventures through operational expertise, disciplined investment, and founder-friendly partnerships. Through our unwavering commitment to people, technology, and sustainability, we elevate brands, delight customers, and deliver compounding value for investors; shaping the future of commerce, one exceptional brand at a time.

Our Organisation culture

Our Organisation culture will evolve around enduring assumptions, values of respect, solid work ethics and beliefs that are shared by all members of our organisation. Our goal is to solve the problems of internal integration and external adaptation to survive in our freshly created environment. Our strong cultural beliefs and expectations influence how people perceive, think, feel and behave at Xyra Groups surroundings.

  • Xyra Group will have a positive, aligned organisational culture where we would like to productivity soar at each level, employees are satisfied and empowered, employees safe safe & protected, continuous professional development of employees, processes are clear and effective. The truth of the matter is that our workplace culture would develop organically, not as the result of deliberate top-down actions from the leadership.
  •  So the culture that we wish to build and further cultivate is that of shared values, norms, practices that shape the interactions of our people leading to achieving strategic objectives and well-being of all the associated personnel and indeed our partners. The common thread is that of respect, coordination, care and cooperation. This is the strong message that we send out to the outer world who would wish to replicate our “Organisation Culture Model”.

Our Corporate Governance

We are committed to creating positive, enduring change through our work with vendors, partners, and stakeholders and the way we run our firm. We regularly evaluate and update our governance to ensure our firm today stays true to our purpose, mission, and values.

Xyra group has a strict charter to follow which is governed by the executive committee, mergers & acquisitions committee, investment committee, audit & risk committee, and advisory committee.

Chairmans Message

In this age of unrest and uncertainty, where markets waver and old orders falter, a new path is called forth. One shaped not by chance, but by vision. The challenges of our time have opened a gateway for bold ideas, and at Xyra Group, we answer that call with purpose and power.We do not merely serve the world of e-commerce, we seek to transform it. Our charge is to deliver solutions that are not only innovative, but precise, efficient, and built with the customer at heart. Where others offer convenience, we promise excellence. Where others follow trends, we set the standard.Let it be plainly known: Xyra Group shall rise to become the most trusted name in global e-commerce, not by favour, but by right earned through unmatched execution, integrity, and foresight. This is not ambition. It is intention, declared and enforced.And to those who would compete, prepare well. For we are not here to partake.
We are here to lead.

CEO's Message

At Xyra Group, we are committed to transforming the eCommerce industry by prioritizing customer experience at the highest level.

Our customers always come first, and we are dedicated to developing innovative solutions that enhance every aspect of their journey.

By leveraging cutting-edge business strategies and AI-driven advancements, we create seamless, efficient, and future-proof experiences that set new industry standards.

Our Corporate Culture

Blog Post

With gen AI, helping green businesses strengthen our ‘blue economy’

Using generative AI technologies, McKinsey is helping One Ocean Foundation create an accurate picture of how businesses are sustaining our oceans.

Blog Post

With gen AI, helping green businesses strengthen our ‘blue economy’

Using generative AI technologies, McKinsey is helping One Ocean Foundation create an accurate picture of how businesses are sustaining our oceans.

Blog Post

With gen AI, helping green businesses strengthen our ‘blue economy’

Using generative AI technologies, McKinsey is helping One Ocean Foundation create an accurate picture of how businesses are sustaining our oceans.

Our Leadership and People

We are committed to creating positive, enduring change through our work with vendors, partners, and stakeholders and the way we run our firm. We regularly evaluate and update our governance to ensure our firm today stays true to our purpose, mission, and values.
Xyra group has a strict charter to follow which is governed by the executive committee, mergers & acquisitions committee, investment committee, audit & risk committee, and advisory committee.

Chief Executive Officer

Chief Legal Officer

Chief Executive Officer

Chief Financial Officer

Chief Investment Officer

Confidential

Chief Operating Officer

Chief M&A Officer

Chief Legal Officer

Non-Executive Director

Non-Executive Director

Non-Executive Director

Non-Executive Director

Reach Out to Us

If you want to sell, partner or joint venture your  e-commerce and/or technology businesses, please contact our CEO: vb@xyragroup.com

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Viktor Bronzović

Chief Executive Officer

I launched my eCommerce journey in 2018, learning product marketing and advertising from my first mentor. During the COVID-19 pandemic, I successfully pivoted to selling essential materials for DIY face masks.

In 2021, I built a thriving organic dropshipping business using TikTok and Instagram. By 2022, entrepreneurs sought my help in launching and marketing their stores, and I began referring sellers to HK Brokers.

From 2023 to 2024, I worked with brands like Reus Research (now Cata-Kor) and Top Shelf to grow their TikTok Shop presence. As demand for my expertise in eCommerce exits grew, I partnered with HK Brokers to help more business owners sell their companies.

Manvedeep Singh

Chairman

Manvedeep Singh, known as Manav, is a seasoned mergers and acquisitions expert, having overseen the divestiture of over 100 businesses across industries like healthcare, real estate, technology, and e-commerce. His ventures span the UK, Australia, North America, the Middle East, and Asia. Skilled in deal origination, corporate finance, valuation, and strategy, Manav connects with top financiers, government officials, and business leaders, leveraging his exceptional negotiation skills and visionary leadership.

Currently, he leads acquisitions in sectors including care villages, AI, telecommunications, and space exploration, with an ambitious goal to develop the world’s largest care cities globally. Manav began his career as COO of his family’s construction firm, M J Design & Building, where he now serves as a Non-Executive Director. He also advises start-ups and established businesses globally, serving as a Strategic Advisor or NED on various acquisition boards.

Rooted in India for most of his investments, Manav’s journey is inspired by mentorship from influential figures in the business world. With a no-nonsense approach and a legacy of ambition, he continues to chart his path toward transformative global ventures.

Karl Apel

Chief Legal Officer

Karl has functioned as Senior Legal Counsel in London for well over a decade with Total, the French energy major.

His role encompassed all legal, regulation, compliance and company secretarial aspects of Total’s renewables and derivatives business.

His combined advisory and executive experience has afforded Karl a holistic view of corporate management and finance.

In recent years, Karl has led a Deutsche Bank team as board director and relationship manager of a portfolio of capital markets and real estate investment companies. Board director of the Battersea Power Station Redevelopment.

In recent years, Karl has led a Deutsche Bank team as board director and relationship manager of a portfolio of capital markets and real estate investment companies. Board director of the Battersea Power Station Redevelopment.

Premal Perekh

Chief Financial Officer

Strategic and commercially astute CFO with a track record of building and transforming capital-intensive, multi-site businesses across FTSE 100, large-cap PE, and founder-led platforms. Known for shaping enterprise value, driving operational scale, and instilling financial discipline in complex, asset-backed organisations.

Proven delivery across £1.6bn+ in transactions including debt refinancing, dividend recaps, IPO readiness, and asset M&A. Led £1bn+ AUM oversight and $650M+ P&L responsibility, unlocking over £1.5bn in enterprise value through real estate rationalisation, cost transformation, and post-merger synergy capture.Recognised for hands-on leadership, cross-border finance integration, and building scalable finance functions that enable strategic decision-making, investor confidence, and capital deployment readiness. Deep experience professionalising finance operations, embedding reporting platforms, and aligning governance to growth, exit, or institutional investment strategy.

Actively contributes to the finance community as a speaker at CFO leadership events, advisory board member to finance research and peer-learning organisations, and mentor to ICAEW students. A committed advocate for people with learning disabilities and autism, championing inclusion and purpose-driven leadership in and beyond the workplace.

Gary Hanson

Chief Investment Officer

After 45 years in the accounting profession, I moved into the next stage of my career in July 2021. I’ve had the privilege of serving on several boards and engaging in numerous fulfilling endeavors.

I was an audit partner working with UK/US reporting and global organisations. I was head of the Cambridge office, served as an elected member of the oversight board for 8 years, and audit committee for 4 years.

To continue supporting companies with global aspirations, I’ve joined Centri Business Consulting as a Senior Director, International Practice. I work closely with the technical accounting team to support UK-based pre-IPO companies in the New York Stock Exchange and Nasdaq listing process and help UK companies establish a presence and undertake transactions in the US.

My other roles since retirement have included:
1.Ongoing: Non-Executive Director (NED) at Alvio Network, bringing experience and expertise across finance, compliance, regulatory oversight, fundraising and USA market entrance.
2.Ongoing: Treasurer and Director of the Cambridge Law Society following an invitation from their President
3.Ongoing: Advisory board member of Astel Ventures focused on helping fast-growing companies raise capital.
4.Served for over two years as Trustee and Chair of the Audit Committee and director of its trading subsidiary for Founders4Schools, in response to a request from Sherry Coutu, the founder of the charity and a friend.
5.Served as a Non-Executive Director (NED) at CFPro providing financial services and CFOs to support companies through growth surges and significant transitional events for nearly three years until its sale in December 2023.
6.Consulted with boards in the property, drainage, digital marketing and technology sectors

Lutfi Talib

M&A Advisor

Lutfi was the Chairman of Maxim Corporate Finance LLP. He is a financial services entrepreneur. He began his 30-year career in accounting with Ernst & Whinney (now Ernst & Young). Through the course of successive appointments with UK firms, Lutfi specialised in financial services. Joining Leigh Carr in 1995 as a Financial Services Partner, he provided business consultancy services to investment houses and property companies. He formulated pension schemes and corporate structures for overseas companies. In 2001 he joined Shaw Walker as an Audit Partner.

Lutfi has negotiated, executed and managed investments and projects in Singapore, Malaysia, China and Europe, and added value to portfolio investments through strategic, organisational, operational and financial leadership.

Lutfi Talib is currently President of the Singapore Business Group and has hosted a number of events in London and has had in attendance a number of distinguished guests and speakers. FSA Register LXT01071.

Lutfi has an MBA from Middlesex University and a degree in International Business and Management of Companies from Pace University. Lutfi is a Fellow of the Association of Chartered Accountants [FCCA], a Certified Public Accountant [CPA] in Singapore and Australia, a Member of Chartered Institute of Securities and Investments and a Member of the Chartered Institute of Management [MCIM].. He is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA).

Sir Rupert Dewey

Non-Executive Director

Sir Rupert qualified as a Solicitor in 1978 and practised in the City of London specialising in Company and Commercial work acting for Public Companies and a large Central London commercial and residential estate owned by a Charity.

He then moved out of London and was a Partner with a medium-sized private client and commercial firm heading up their Property Department. He specialised in mainly high value property work acting for private clients’ developers and commercial companies.

Rupert set up his own firm in 1992 and built a successful niche practice. Rupert is also an experienced Non-Executive Director Board Adviser and Trustee in particular being a Non-Executive Director of Dorothy House Hospice which he helped run for many years. He remains an Ambassador of the Hospice now. Rupert has provided considerable support and expertise in good corporate governance and added value advice over many years.

Jonathan Loretto

Non-Executive Director

Jonathan is a Global Commercial and Technology leader with experience in and advising firms across Europe, North America and Asia Pacific through their journey from traditional enterprises to Innovative and Agile businesses ready to tackle the fast-paced changing economy, competitive complexities and consumer driven landscape.

Jonathan is an advisor for several charitable boards to technology utilisation, business operations and market engagement. Prior to these roles Jonathan was the Chief Growth Officer at GFT managing the end-to-end restructure of the business from sales through to the professional services unit, resulting in doubling of revenue and tripling of profits over two years.

Before GFT Jonathan led security globally at HSBC Digital. He led the creation of a new foundational security architecture and flexible modular authentication, Biometric and Anti-Fraud software platform that reduced the operational complexity from 5 systems across 38 market, reduction of global budget by 15%, whilst increasing threat responsiveness by 400% within twelve months.

Whilst at IBM Jonathan was the accountable Partner for the redevelopment of the European Blockchain Delivery centres, increasing overall expertise, scaled delivery capability, and enabling the construction of large consortia such as WeTrade (https://we-trade.com), TradeLens (https://www.tradelens.com), LedgerConnect and Vinturas deliverying £100MM in ARR. Before leading the Blockchain, Jonathan led the global recovery of Maersk’s global IT systems in eight weeks (120 plus core systems), and over the following six months restored 2000 other systems after the #NotPetya attack, as well as developing the future business continuity strategy to migrate the effect of any future attacks. (https://www.wired.com/story/notpetya-cyberattack-ukraine-russia-code-crashed-the-world/)

Jonathan has a Master of Science in Information Systems and Management, and former lecturer at Warwick Business School. Jonathan also was a former board member of the Auto-ID centre, a former Board Member of MIT’s Supply Chain Innovation Forum at the School of Engineering and the former Project Lead for the RFID project at the Global Supply Chain Council.

Dan Marsh

Chief Operating Officer

Daniel R Marsh is renowned for his exceptional track record in rapidly scaling enterprises, including listed companies, private equity ventures, and startups. With a strong focus on revenue growth, EBITDA improvement, and enhancing employee and customer experiences, Daniel has consistently delivered outstanding results throughout his career.

His journey in the world of commerce began with prominent FMCG giants Mars, Gillette, and P&G, where he gained valuable experience in product supply across various roles over a span of 15 years.

Transitioning to the fintech industry, Daniel joined Intuit as one of their early hires outside of North America. During his tenure from 2013 to 2019, he played a pivotal role in the global expansion of Intuit, leading on-the-ground acquisitions and due diligence processes for Acrede and Bankstream.

After two decades in large global corporations, Daniel sought to broaden his horizons and leverage his expertise in supporting startups and venture capitalists. This journey began with Sponge, a family-owned startup, where he was part of the team that facilitated the sale to Aliter Capital in May 2019. He remained with the company to manage the transition before embarking on his next venture.

Daniel then became part of the founding team at OceanTG, a maritime SAAS solution backed by Oakley Capital. His integral role in the acquisition and due diligence process brought together six companies across more than 25 countries, resulting in the creation of a comprehensive end-to-end solution for the industry.

Subsequently the pull of commerce was there again, and the challenge presented too significant to ignore and Daniel joined Shopify in 2022, a rapidly growing ecommerce company that had experienced significant growth. In Q3 2020, Shopify achieved a remarkable 96% revenue growth compared to the same period in 2019, making it Canada’s most valuable company. With his unique blend of startup mentality and blue-chip experience, Daniel continues to play a crucial role in guiding Shopify through its next phase of growth.

During his tenure at Shopify, Daniel also served as the Director of 6 River Systems Ltd until it was divested in May 2023. 6 River Systems is a leading provider of fulfillment solutions, revolutionizing warehouses with flexible, human-first, and innovative products. Their solutions are currently operational in over 100 facilities across the United States, Canada, and Europe, fulfilling millions of units each week for renowned companies such as DHL, DM Fulfillment Services, GXO Logistics, and Office Depot.

Daniel was appointed as the Director of Shopify UK Ltd on May 18th, 2022, and has been a valued member of the Board of Directors for Shopify International Limited since March 2022. Shopify is a comprehensive commerce platform that empowers entrepreneurs worldwide to start, grow, and manage their businesses. With presence in over 175 countries, Shopify offers merchants the necessary tools, building blocks, and expertise to succeed in the ever-evolving world of commerce.

In 2024 Dan was brought in to support KKR’s corporate carve out of former VMware End User Computing group from Broadcom forming Omnissa. He currently continues with Omnissa as part of the Leadership team in the EMEA region. Preparing the company for either IPO or future sale.

Omnissa is a digital work platform that focuses on enhancing employee experiences through secure, personalized solutions. It offers tools for unified endpoint management, virtual desktops, apps, and digital employee experience, all designed to optimize IT operations and security.

Alexander Theofilis

Non-Executive Director

Alexander Theofilis is the Founder of Oak Tree Industries, a permanent holding company focused on acquiring and operating well-established green service businesses for the long-term.

Founder & Principal of Oak Tree Industries: Founder of a strategic holding company focused on acquiring and consolidating SMEs within the Green Services sector. Assembled a world-class Board of Directors and Leadership Team. Established relationships with top-tier representation, engaging Holland & Knight and CBIZ. Alexander drives the vision for strategic growth, overseeing acquisitions, transaction structuring, and capital raising to align with long-term objectives.

Experience at Yarbrough Capital: Gained invaluable experience working alongside billionaire investor Jon Yarbrough. Learned advanced investment strategies and honed expertise in transaction management while contributing to high-stakes investment decisions.


Early Start in Buyouts: Entered the buyout industry at age 15, shadowing a $50+ million leveraged finance transaction. This early exposure provided a strong foundation for a career in investment and consolidation, fostering a deep understanding of deal dynamics and strategic growth.