Xyra Group is pleased to announce that we have formally executed two Heads of Terms for the acquisition of businesses operating in sectors of sustained consumer demand and resilient margins.

1. Sports & Wellness Sector – HoT Signed

The first transaction concerns a company in the sports and wellness space, a market projected to continue its upward trajectory as consumers prioritise performance, longevity, and at-home training solutions. This business demonstrates a proven track record of year-on-year revenue stability, defensible product lines, and a loyal customer base—precisely the characteristics we target in our acquisition strategy.

2. Children’s Toys Sector – HoT Signed

The second deal involves a children’s toys brand with strong seasonal peaks, recurring demand, and a robust footprint across established marketplaces. Its product suite occupies a need-driven segment: educational entertainment, creative development, and high-retention giftable goods. The business meets our stringent criteria of margin health, scalability, and operational clarity.

These Heads of Terms mark a further strengthening of our acquisition pipeline, reflecting our mandate to build a diversified, high-margin portfolio of e-commerce and digital-sector companies across the United Kingdom, Europe, and North America. Due diligence is now underway, with further announcements to follow as we progress to binding agreements.

Xyra Group extends its gratitude to all stakeholders supporting our expansion, including our advisory partners and lending institutions.